Here is our overview of the advantages and disadvantages of Brandwatch,
Posted: Wed Feb 12, 2025 4:49 am
The application scenarios are - as mentioned at the beginning - quite diverse, Companies, brands or organizations can monitor all of their activities on the Internet in real time and with Brandwatch have an instrument to react promptly to possible crises (shitstorms) on the Internet. In addition, Brandwatch is also an excellent tool in the areas of marketing, market research and PR.
Our test confirmed the great potential of Brandwatch. Working twitter database with the tool was fun and the support from the Brandwatch team before and during our test left nothing to be desired, After a one-hour webinar introducing the functionality of the tool, we were sent additional information material and were able to contact the Brandwatch team by phone at any time with our questions.
Advantages,
clear user interface
diverse possibilities for data collection, analysis and presentation
precise hits
Integration via an app into the social media dashboard HootSuite
variable pricing (depends on the number of mentions/month)
good support
Disadvantages,
User interface not available in German (however, Help & Support documents will also be available in German in the future)
Data must be compiled and exported manually (Excel, CSV, JPG or PNG)
Predefined evaluations/reports cannot yet be created in PDF format
If you are also interested in Brandwatch - here you can find further information and request a webinar or a test account .
Our test confirmed the great potential of Brandwatch. Working twitter database with the tool was fun and the support from the Brandwatch team before and during our test left nothing to be desired, After a one-hour webinar introducing the functionality of the tool, we were sent additional information material and were able to contact the Brandwatch team by phone at any time with our questions.
Advantages,
clear user interface
diverse possibilities for data collection, analysis and presentation
precise hits
Integration via an app into the social media dashboard HootSuite
variable pricing (depends on the number of mentions/month)
good support
Disadvantages,
User interface not available in German (however, Help & Support documents will also be available in German in the future)
Data must be compiled and exported manually (Excel, CSV, JPG or PNG)
Predefined evaluations/reports cannot yet be created in PDF format
If you are also interested in Brandwatch - here you can find further information and request a webinar or a test account .