What is their relationship with technology?

[kexej28769@nongnue]

What do they do online?
Are consumers engaging with other brands?
Is there any chance of harmony?
What can we borrow from other channels?
Offers a wealth of digital data, including 1:1, closed-loop, people-centric marketing. Take advantage of any data you can get and find useful.


Content journey maps.
All of this data can then go into mapping the user uk number data and overlaying relevant content. Below are a few types of mapping that are useful.

Ideal user journey map
Sometimes when trying to process complex problems, it’s easier to break them down into smaller pieces. Ideal user journeys can help with this problem! Take a single user journey and map it out, organizing related content experiences.



Funnel content mapping
This chart is deceptively simple. However, working through this graph can help sites understand how each stage of the funnel affects users (note: stages can be edited). This metric can help map out who the author is talking to, their needs, and how to get them to the next stage in the funnel.



Content Matrix
Mapping content by intent and branding helps to see conversion potential. I find this extremely useful for prioritizing the most converting content initiatives (i.e. start with ensuring branded, transactional content provides the best experience, then move on to more generic, higher funnel terms).