Tips for making the most of your Google Business Profile through NMX

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Even though research shows that more than 83% of users find NMX difficult to use, the New Merchant Experience also has its positives.

After exploring the layout and features, users will find that they still have access to most of the features that the old control panel provided.
Working within SERP saves small businesses and non-agency SEOs a step by not having to navigate to a separate URL to access their dashboard.
While SEO specialists probably won't like it, the average user proba sweden mobile database bly won't be bothered by this change.
Some features are more accessible than in the previous control panel, making them easier for the average user to find and use.
Changing the menu structure to a more visible icon arrangement encourages business owners to spend more time in NMX, which is likely Google's goal.
The old interface is not coming back, so the sooner we get used to working within NMX, the better. Here are some tips on how to get the most out of the New Merchant Experience.
The fastest way to enjoy a new tool is to understand how it works and get comfortable with it. The fastest way to get comfortable with NMX is to jump in and use it.
Take a look at the features that Google prioritizes for users because they consider them the most important.
Ads are at the top of this list, but the dominance of the option to request a review, questions and answers, and products and services may indicate what Google will soon prioritize.
Continue to follow local SEO best practices
Understanding local SEO and optimizing your Google business profile accordingly will continue to be the way to grow, maintain rankings, and increase profits.

Expand reporting capabilities
Some of the reports we've grown accustomed to may have disappeared, but if you're good with data, there are ways to create fantastic, custom reports.

Focus on reviews
Both users and Google pay close attention to reviews. Up to 96% of users rely on reviews when making purchasing decisions, and 70% of them turn to Google reviews the most. So ask your customers for reviews. Respond to all reviews - good, bad, and neutral. When you resolve the issue from a negative review, ask the reviewer to update their review. Source: marketingland.c