Using Artificial Intelligence to Identify Qualified Leads

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They should be relevant to your content and value proposition. But they should also correspond with your brand guidelines, so that readers can guess right away that the email is coming from your brand (even if they don’t notice your logo right away!).Appealing images are hard to find, though.You either need to use free stock images, invest in paid images, or even hire a professional photographer. Another way to deal with images is using SiteGround’s Email Marketing platform, which offers a free built-in AI image gallery, and provides you with a wide range of photographs and illustrations in a variety of categories.

Just like with the CTA images, the rest of your images should also czech republic whatsapp data include alt text in order for readers to read what they are about in the event that the images are not visible via their email clients. You should also make sure to have your images linked to whatever page you want your readers to visit – sales page, downloadable assets page, or otherwise. If you decide to include a button on the image, ensure that the whole image is a link, not just the button, as users tend to put more attention on images rather than texts.

6. Incorporate Social Sharing ButtonsWe understand: including social sharing buttons in your emails is not the most popular tip. Indeed, it often gets overlooked. But it literally takes no effort, so why shouldn’t you try? In order for this to work, you have to create an email that’s interesting enough to be shared. Ideally, you should also provide your readers with some incentive as to why they should share your email. Allow them to enter a contest when they hit the share button, or give them a discount code for passing your content along.