Step 3: Choose a campaign goal

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On the next page, decide on the goal of your first Shopify popup. Do you need to get more leads , increase sales, or grow your mailing list?

For this exercise, we will use 'Grow Email List' as an example.


Once you click on the “Increase Email List” option, Poptin w armenia mobile database ill show you a menu with various pop-up options and templates.


Take your time to explore the templates and choose the one that best suits the goal and theme of your Shopify store. For example, here's a 10% off coupon offer that you can customize for your Shopify store:


Using this coupon promises to give visitors who leave their email addresses a 10% discount on their purchase after a certain period of time. This technique can help increase email subscriptions and sales because 10% off is a great incentive for people shopping online.

Step 4: Customize your campaign
Once you’ve chosen a template, it’s time to customize it. Hover over the template to see the “customize” option. Click on it and you’ll be taken to a page where you can enter your Shopify store details.

Once you've provided this information, you can design your campaign to look like a natural part of your Shopify store.

Here are some tips:

Remove the default template image and add a unique image that matches your brand.
Change the text style and color to match your brand theme.
Change the color of the CTA button (make sure the color contrasts with the rest of the text colors to make it stand out).
Include a link to the main page (for example, add a link to a product page that will lead visitors to purchase).

Pro Tip : Make sure the information you provide is as specific as possible. For example, if you’re offering a discount on specific products, make sure to specify which products are included in the promotion. If you require the client to leave their email to be notified of the promotion, it helps to provide a timeline. Potential customers are more likely to respond better to concise and specific information.

Or if the goal of the pop-up is to increase conversions , including details about the payment options you accept and a promise of the highest level of security can go a long way in getting customers to click on your pop-up.

Step 5: Set your target audience, triggers, and display frequency
With the design part done and dusted, let's move on to the most critical part: campaign optimization.

To maximize conversions (or subscriptions), your pop-ups need to be shown to the right audience at the right time, so you need to set up your target audience and pop-up triggers.

You can set all of these metrics on the next page.


You can set the metrics however you want. For example, you can decide to display a pop-up 5 seconds after a new visitor arrives on your page.

You can also choose different settings for specific visitors. For example, you can set the pop-up to only appear to mobile shoppers or to visitors of a certain gender. You can even set triggers for specific pop-ups to appear to shoppers in a specific location.

Poptin offers you various setting options to ensure that your campaign is as targeted as possible to maximize conversions or email subscriptions.