Let's talk about SEO capabilities first, the technical ability to do the job.
Harmful
At the lower end of the scale, a client may be engaging in spammy, outdated, or harmful SEO practices that are doing more harm than good.
Tactical
From there, they can be strategic. They're doing uruguay number data very basic SEO, thinking about title tags and meta description tags, but there's nothing earth-shattering going on here, and it's not very strategic or aligned with brand goals.
Strategic moves into the strategic phase. They're starting to align the work with the goals. They're starting to be a little more search-oriented. They're moving beyond titles and meta, and they're more thorough with the work. While there's good stuff happening here, it's not very developed, and it's still pretty quiet compared to other disciplines.
Practice.
From there, the organization can move into a practice. Search is starting to become a way of life here. They are making significant progress in their work. They are starting to connect the dots between these different channels. They are using data better to drive their search strategy.
Culture
From there, the brand
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