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Posted: Wed Feb 12, 2025 5:35 am
Category creation for a software company is the best growth strategy. It is a strategy that goes beyond innovation and is focused on creating something different.
If you claim to have a better offering than an existing category, your efforts simply reinforce moj data the position of a market leader in a category that already exists. It is better to create your own sandbox and establish yourself as a leader than to play in an existing sandbox.
The spirit of entrepreneurship and the true drivers of technological and economic progress are rooted in category creation.
A new category typically shares roots with another product class, but delivers exponentially better benefits, experiences, and economics—as well as a different business model.
While there is much merit (and profit) in improving existing models, over the long term, the data shows that the market positively recognizes companies in new categories.
Digital Marketing Guide
But how does this category come about? Why are they really strategic and beneficial to companies? We are going to tell you all about it, just continue reading:
The emergence of new categories and their benefits
Most business category opportunities are created by the confluence of a number of macro trends that render current categories redundant.
If you claim to have a better offering than an existing category, your efforts simply reinforce moj data the position of a market leader in a category that already exists. It is better to create your own sandbox and establish yourself as a leader than to play in an existing sandbox.
The spirit of entrepreneurship and the true drivers of technological and economic progress are rooted in category creation.
A new category typically shares roots with another product class, but delivers exponentially better benefits, experiences, and economics—as well as a different business model.
While there is much merit (and profit) in improving existing models, over the long term, the data shows that the market positively recognizes companies in new categories.
Digital Marketing Guide
But how does this category come about? Why are they really strategic and beneficial to companies? We are going to tell you all about it, just continue reading:
The emergence of new categories and their benefits
Most business category opportunities are created by the confluence of a number of macro trends that render current categories redundant.