How to adapt your SEO strategy

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As this case demonstrates, here's another strong reminder that when you're analyzing these changes, you should check both mobile and desktop. Features like knowledge panels are much more intrusive on mobile devices than they are on desktop, so while you may not be seeing a dramatic change in your desktop traffic, you may be on mobile.

For this client we optimized their structured data so venezuela number data that it appeared in event snippets instead, and were able to recover a good portion of the lost traffic.


You may not be able to recover completely, but here are some different strategies you can use depending on the SERP feature. Use these links to jump to a specific section:

Accelerated Mobile Pages (AMP)
Featured snippets and PAA boxes
Local Pack
Paid advertising
Google Shopping
Knowledge panels and carousels
Google Jobs