Benefits of using a link shortener

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By reducing the length of a URL, we can create social media posts that are more aesthetically pleasing to users , since the address no longer takes up multiple lines but requires the use of just a few characters.

Note that this is an extremely important point to improve the quality of posts on networks that have limitations regarding the use of characters per message, such as Twitter .

When we shorten the address, we save elements so we can use them to enrich the chinese malaysia data publication by adding other data, explaining more details about the central topic, among other uses.

Remember that Instagram also limits the use of characters in bio descriptions, so using a link shortener is also essential to strengthen your strategy on this network.

Beyond shortening, a good part of the tools allow you to access metrics on the number of clicks on the link . By analyzing them, it is possible to discover a lot of relevant information about the audience such as geographic location, most active users and volume of visits.

And these details are extraordinarily important for scheduling updates!

In fact, many tools have this function, thus facilitating the structuring of publications.


Okay, after presenting the essence, importance and uses of a link shortener, it's time to focus on its main benefits:

Provides analytical data
Most of these tools provide reliable data about the success of the links and, therefore, the relevance of the topic to your audience.