Airbnb: Geo-politically, 2018

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was a depressing year in many ways. However, some brands took the positive step of highlighting their own beliefs and values, as well as their opinion on political and social issues. Airbnb took a stance against Donald Trump’s travel ban, which in June was upheld by the Supreme Court. Releasing a short video in response, it immediately highlighted the brand’s belief that “limiting travel is reversing progress.” A well-timed and well-thought-out piece of marketing, it helped clarify the brand’s position on the issue, while also staying relevant to its own product.

Hong Kong Tourism Board: Virtual reality hasn’t mexico mobile database been as widely adopted as hoped. For the travel industry, however, it can still be an effective way to create immersive and engaging experiences for consumers. This was the goal of the Hong Kong Tourism Board last year when it launched a real-time travel experience in collaboration with Timelooper. The activation allowed visitors to the sky100 observation deck to experience what Hong Kong was like in the 1960s and 1980s. It recreated a battle between two kung-fu fighters on Hollywood Road, as well as a spectacular plane landing at Kai Tan Airport. VR activations can often be forgettable, but this one managed to highlight a locality in an exciting and engaging way.

British Airways : Safety videos were once an afterthought for airlines (and a tedious necessity for travellers), but in recent years they’ve become a marketing opportunity as brands try to outdo each other for which celebrities they can convince to take part. British Airways’ 2017 version was so well-received that it followed it up with a sequel in 2018. Starring Sir Michael Caine and Olivia Colman, and ‘directed’ by comedian Chabuddy G, it’s a fun and clever way to engage viewers with a video they’d likely ignore otherwise. The video has also generated plenty of buzz online, generating over 1.1 million views on YouTube to date.