Marketing budgets are never entirely safe. While it may seem like pressure is easing as global economic estimates turn slightly sunnier, consumer demand is still getting more expensive to capture and close – which means scrutiny from finance chiefs is as tough as ever.
To keep investment flowing, CMOs need to thailand whatsapp number data get better at not only boosting and showing short-term impact, but also illustrating how their efforts create long-term brand interest, in a way that makes sense to CFOs. Or put simply: using the right kind of data to prove real value.
Fortunately, this doesn’t mean highly pressured CMOs must now task themselves with becoming fully fledged data scientists. Thanks to innovations in generative artificial intelligence (GenAI), there is potential for self-serve tools to help them start driving data analysis and reporting that delivers the insights CFOs want to see, and effectively track their ongoing business contribution — without requiring in-depth expertise.