If you leave this point unchanged

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You will be able to observe the work in the "we're having fun" mode. The budget will fly away, and it is impossible to predict the efficiency - after all, this option has no goal.

Cost per conversion optimization
When working with this type of auto strategy, it is desirable that the monthly conversion rate be no lower than 15, otherwise the algorithms will simply have nothing to interact with.

Further developments Peru cell phone number list again have three scenarios:

The actual price you receive is lower than the one you set. This is the best possible option, because the campaign has available costs higher than the ones you offer, which will affect the final result. Regularly monitor the actual price to understand. Whether it is worth changing the budget.
The conversion cost is higher than expected. In this case, you need to change the target price indicators downwards.
The actual indicators match the set ones. Here you can leave everything unchanged. If the number of coverages needs to be increased, we increase the indicators. A decrease will have a positive effect on the campaign efficiency, but at the expense of tightening the framework for the algorithm.
Max click
In this variant, the task of the strategy is to attract the maximum number of clicks . Such indicators as conversion, profit and traffic quality are not important in this case, so the buyout occurs at the lowest prices. It is convenient to use this type of strategy when you need to "pump up" the brand, increasing its recognition and rating in search engines.