CRM , point of sale, payment software, paper or digital forms to subscribe to loyalty cards: even for those who manage a store, there are many tools to use to collect customer data, not to mention the eCommerce platform.
Too often, however, these instruments do not communicate with each other. The result? Fragmented, partial customer information that is difficult to exploit to gain a complete view and draw a unique profile.
But how can this be done?
In such a context, in the field of retail marketing, the adoption of a customer data ıran mobile database platform , such as Blendee, represents a significant added value because it allows to collect and integrate user data from multiple channels/sources and to standardize them at the level of a single customer view.
All this translates into the possibility of implementing effective personalization strategies both online and offline. In the latter case, sellers will not only be able to recognize the user , reconstruct the browsing and purchase history, but also offer them products that are more in line with their expectations. By analyzing the behavior of similar users, Blendee allows you to show the products that are most likely to interest the customer.
Intelligence for sellers but not only: the possibility of aggregating user data and information within a single platform also allows you to have a more complete picture of the effectiveness of your marketing campaigns from an omnichannel perspective , analyzing the contribution that offline channels can also make following drive-to-store activities.
Creating a valuable and relevant experience for each customer or prospect is also crucial at the point of sale.
A customer data platform like Blendee can be a valuable ally!