Digital strategies
In the era of customer centricity , with an increasingly attentive and aware consumer, a brand's ability to create relevant customer experiences at every physical and digital touchpoint undoubtedly plays a crucial role in its success.
From the website, to social channels, from newsletters to the application, to the point of sale: the customer journey takes place with increasing fluidity and immediacy between online and offline (to the point that it no longer austria mobile database makes sense to distinguish the two realities), Points of contact with the brand are multiplying : each of them is, for the latter, an opportunity to intercept the needs and requirements of the person in front of them, but also a "ground" for judgment, comparison and evaluation of their brand image and reputation.
Being able to actively supervise the different points of contact with the customer therefore becomes vital for the company , but to do this, it is necessary to know in depth who is in front of it, that is to say to have a complete, up-to-date vision of their tastes, interests, habits in order to best respond to their needs and expectations.
But how to do it?
To date, the world of martech offers many technological solutions that are more or less oriented towards a data-driven and customer-centric approach.
But which one to choose?
In today's article, we try to shed some light by comparing two of the most successful technological solutions, CRM and CDP : we will understand their particularities and differences, discovering how they represent solutions that can coexist and integrate perfectly.