Marketing Automation
Artificial intelligence, big data, blockchain, augmented reality and metaverse: technology is transforming our daily lives and opening up frontiers that were unimaginable until recently.
We are increasingly hyper-connected, informed and aware, but, in the eyes of brands, also much more elusive and ungraspable. Capturing consumers' attention today requires considerable efforts and strategies that can no longer be separated changsha mobile number database from their in-depth knowledge and ability to monitor every microphase of their customer journey , thanks to the use of technological solutions such as Customer Data Platforms.
We have already had the opportunity to address the subject in numerous articles on our blog: we have understood to what extent a data-driven marketing and business approach has become essential today for building a company's competitive advantage.
But how can we best manage the enormous potential of such an approach? While creativity and strategy remain core values, technology supports them by allowing them to express themselves fully.
Welcome to the world of martech, among the countless technological solutions to support your marketing strategy.
In today's article, we'll explore the main ones while keeping an eye on Customer Data Platforms, which we've covered in depth in a dedicated article .