Instagram algorithm refers to the ranking of content posted by users based on the platform's own rules. When posting images, videos, stories, and other content on Instagram, the image, caption, hashtags, engagement metrics, etc. of the post are part of Instagram's algorithm rules.
In general, analyze your audience preferences, create content that is interesting to users, and make your traffic flow more efficient.
Both images and videos in Instagram ads should feature strong visuals, rich images, and appropriate color combinations to attract users' attention. Instagram posts by brands should have a consistent style and vertical content, which is more conducive to branding and increased exposure.
Noticeable advertising copy
When publishing a post, a subject and copy will be added. What brands need to pay attention to is that the copy content should not be too much, it should be short and to the point, and convey belize number data the core value content.
Take a fast fashion brand as an example. It recently posted a post about a summer new product on its Instagram account. The post text contains keywords such as summer, beach, and vacation, which clearly expresses the topic and attracts attention. Instagram's algorithm directly recommends the content to interested users to get accurate traffic conversion.
Proper use of calls to action
Call to action words include: "click to buy", "first come first served", etc. The "Shop link on home page" in the above image is also a call to action, directing users to follow the store and buy the products.
Graphic or video ads should contain clear calls to action, directing users to the next step and increasing their appeal to users.