Symphonic Capital: Creating a sense of belonging

[shaownhasan]

A LinkedIn post from Sydney Paige Thomas, conductor at Symphonic Capital, about why she decided to invest in digital health innovation

Thomas is consistent on social, which matters. But more importantly, she’s herself. She talks about her experiences as the daughter of the first Black Chief of Staff of San Diego Mercy Hospital. She shares personal anecdotes from her school years. She even mentions astrology in her posts.

A LinkedIn post from Sydney Paige Thomas, conductor at job seekers data Symphonic Capital, about her personal relationship to health equity and access

Thomas demonstrates why executives can (and should) bring their full selves to their online personal brand. Humanizing your leaders creates confidence in your mission by allowing your community to see your leaders’ values first-hand. What motivates them, what their purpose is, why they think their work matters.

Thomas’ efforts helped her land on the AFROTECH™ Future 50 list. This accolade is one of a growing list of accomplishments she’s achieved as a trusted voice in the investment space. As she continues ascending in the field, so too does her firm’s profile.

The play: Take a cue from Thomas and Symphonic Capital by giving your leaders space to embody their full identities on social. Give them permission to talk about their upbringings, hobbies and families as well as their passion for their work. People trust people, and want to hear from them.

In both B2C and B2B, it’s rare to see a CEO as involved in company marketing as Todd Graves. Graves is the founder of Raising Cane’s—the rapidly growing American chain known for their chicken fingers. He has shared the stage with Snoop Dogg, appeared as a guest shark on Shark Tank and gave Travis Kelce free chicken for a year.