Content roadmap

[kexej28769@nongnue]

Start with keyword research.
Use question research to come up with more specific ideas.
Use the weather to come up with timing for each piece of content.
Allocate enough time for production and promotion.
You can read about my exact editorial process here . Here's a sample of my content roadmap, which features one key content asset for each month of the year based on keyword research and the season:


I use Serpstat for keyword and query research because they offer a unique clustering feature. For each keyword list you provide, they use the Google search results page to identify overlapping and similar URLs, figure out how related the different terms in your list are, and based on that, cluster them into groups.

Keyword clustering
This grouping makes content planning easier, allowing azerbaijan number data you to see the concepts behind keyword groups and put them into your roadmap based on seasonal or other factors that come into play (e.g. are there any slots/gaps you need to fill? Are there company milestones or events coming up?).

Depending on how much video content you plan to create, you can set up a separate calendar or add videos to your overall editorial calendar.

When creating your roadmap, also keep your goals in mind. Some videos, like testimonials and product reviews, won’t be based on your keyword research but still need to be included in the roadmap.

3. Proceed to video production.
Video production can be intimidating, especially if you have a modest budget, but these days it's easier and more affordable than you might imagine.

With low-budget campaigns in mind, here are a few types of videos and tools you can try: