Who is visiting your site right now?

[shaownhasan]

If you want to learn more about the report and GA, here is a great resource:


REALTIME REPORTS



VIEW THE PERIODIC TABLE OF GOOGLE ANALYTICS 4
One last thing. If you want to go from Google Analytics beginner to advertising data expert in no time, make sure you check out our GA4 certification courses.

Key Takeaways
Google Analytics 4 search terms refer to what people search on your site or web shop. That’s different from the search terms they use in Google, Bing, etc.
Understanding the anatomy of the search query on your site is important to collect all the data you can get.
For 80% of the sites, it only takes a couple of minutes to configure GA4 to collect search terms. But even for the other 20%, the effort is 100% worth it.
Knowing what visitors search for on your site or ecommerce store gives you insights into what visitors want to learn and buy (but maybe can’t find). This data can also reveal some issues with your site.
In GA4, you can find search terms data in a detailed report, or use it as a dimension in custom exploration reports.
GA4 site search doesn’t work retroactively, so you’d better set it up today.
Willy Wonka meme google analytics 4
Understanding a site search query string
It is smart to do at least one search on a site or web shop before you configure Site Search in GA4.

Don’t do it now, but look at the screenshot I took while searching on Amazon. It briefly explains the anatomy of a search query string.