You can choose to group customers when

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Instead of focusing on other metrics to get a glimpse of business growth, cohort analysis offers an actionable approach to how you can view data from different perspectives by using visualization to analyze data by creating charts such as a scatter plot, Sankey diagram , and funnel chart. Cohort is essentially about grouping customers based on specific criteria.

they sign up with your company. Using these criteria allows you to track customer churn rates, among taiwan mobile database other key metrics within your company.

If you notice that the churn rate is relatively high by a certain percentage, you need to find the best possible way to reduce it.

By using cohort analysis, you are better positioned to evaluate the months when customer churn rates are higher across the entire customer lifecycle.

This strategy can give you a better way to understand why customers tend to leave your company within the first few months after joining. As a result, you will have the right resources to help reduce churn rates in the shortest possible time.

Sales metrics
Including sales metrics in your SaaS reports is essential for your sales team to understand how they are contributing to the company’s growth. This metric is also essential because it helps you better understand your customers.

When analyzing this aspect, you must understand that the other elements below it must be addressed in the best possible way. These are:

Customer churn rate and revenue churn rate
When you look at the surface of these two metrics, you might think they are used to address the same thing. This is not the case! Remember, the number of customers you lose translates to the amount of revenue you lose at the end of the day.

In addition, the customer churn rate mainly reflects the number of customers who have decided to involuntarily reduce their subscription package, mainly due to missed and failed payments.


To calculate this metric, you need to determine the total number of subscribers you had at the beginning, especially within a month.

Once you have this number, you can subtract the number of subscribers at the end of the specified period. Go ahead and decide the number you get in the second step based on the number of subscribers you had at the beginning of the period.

You should also include average revenue per customer (ARPC) in your sales reports. This metric measures the total amount of money a company can expect to make from a single customer based on how regularly they purchase products from your company.

It also plays a huge role in helping a company better understand customer spending habits and how to improve sales efficiency, especially when combined and integrated with software and tools such as ERP/manufacturing software, finance, commerce, inventory management, and HR.