The net step in your website’s resource and blog

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Build out your inventory of eisting content content audit is to pinpoint everything that currently eists in your library. Gather all of the page links for landing pages, blog posts, whitepapers, and anything else in one place. You can use any number of content analysis tools that’ll crawl your website and identify links for you.


Some favorites among B2B marketers new zealand cell phone number list include SEMrush, Moz Pro, and Screaming Frog. 3. Analyze Your B2B Content With defined performance metrics and your spreadsheet of links in hand, rank content from best to worst. Analyze how content performs on your website as well as in Search. How does your content rank compared to similar content on Google? How do people find your content if it doesn’t hold a high rank on the relevant search engine results page (SERP)? Beyond what is and isn’t popular on your site, you’ll also benefit from knowing who it’s popular with.


This is where Leadfeeder comes in. Working in tandem with Analytics, Leadfeeder helps you gain a better understanding of what types of content resonate with your target audience. Additionally, website visitor tracking capabilities highlight potential audiences you may not have been creating content for already. With all of this information at your fingertips, you can steer your B2B content strategy in a direction that drives more marketing qualified leads (MQLs) for sales and revenue.