Drift both for inspiration and copywriting

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Keep Notes on What People Say About Your Company We often talk about the benefits of listening to our customers to improve a product or a company’s communication strategy. But there’s another less commonly discussed benefit: it can help you better conceptualize and describe your company. Listening to how others speak of your company gives you an idea of how it is being perceived and can give you the clearest language to describe eactly what it is you do.


Dave keeps a file of things that people have said about. Drift saudi arabia cell phone number list frequently uses customers’ language in their copy. They even have a name for it: “Their Words.” “I could spend hours writing copy for our website, but the best copy I could use is when somebody else actually said it,” Dave eplained.


2. Practice Naming Concepts When Dave and David Cancel started their podcast, Seeking Wisdom, they knew they were offering solid business advice, but something was missing. Then they began to notice how great marketers have a name for everything. “We were like, damn, we’ve been doing it all wrong! We need to give something a name!” Dave eplained.