Leverages FOMO to attract viewers
Posted: Thu Feb 13, 2025 10:04 am
Fear of missing out (FOMO) is a feature unique to ephemeral content and is a major reason why it works for brands and creators. Your followers know they only have a limited time to view the content which brings about a nurse database sense of urgency.
Let’s say that your favorite brand answers audience questions during the weekend and you wouldn’t want to miss the chance to ask your questions. You can do the same for your brand, leveraging time-sensitive activities to fuel interest and engagement.
Many brands often announce their latest product launches and promotional discounts via stories. This limited release of content drives urgency which further drives engagement.
It builds authenticity
Social media users prefer “real-life” content from brands on social media. In a study by Sprout Social, 64% of consumers say they want to feel connected to a brand.
Ephemeral content allows you to show the human side of your brand on social media with ‘in the moment’ content. This makes your content and brand more relatable and personal because it’s casual and not heavily edited. You can share behind-the-scenes or exclusive content and foster a deeper connection with your target audience.
Let’s say that your favorite brand answers audience questions during the weekend and you wouldn’t want to miss the chance to ask your questions. You can do the same for your brand, leveraging time-sensitive activities to fuel interest and engagement.
Many brands often announce their latest product launches and promotional discounts via stories. This limited release of content drives urgency which further drives engagement.
It builds authenticity
Social media users prefer “real-life” content from brands on social media. In a study by Sprout Social, 64% of consumers say they want to feel connected to a brand.
Ephemeral content allows you to show the human side of your brand on social media with ‘in the moment’ content. This makes your content and brand more relatable and personal because it’s casual and not heavily edited. You can share behind-the-scenes or exclusive content and foster a deeper connection with your target audience.