You can sync your Google Analytics (GA) account with SEO PowerSuite. Once the app collects data from GA, you will be able to view landing page, keyword, and backlink statistics in Rank Tracker, WebSite Auditor, and SEO SpyGlass.
Plan the structure of your website.
The hierarchy of pages on a website is crucial to its potential and SEO ranking. A clear website structure makes it easier for users to navigate and helps search engines discover and index pages faster. You need to review the website structure at every stage of website development and plan it meaningfully, while keeping the following in mind:
Use a visual sitemap
In WebSite Auditor, you will find a visualization tool that will help you clearly view all pages, reveal the most important physician database ones, and rebuild the project as you need.
Check the click depth on your pages
This factor can be viewed in the visual sitemap and on all pages in the Website Audit module of WebSite Auditor. Make sure that all of your most important pages are no more than 2-3 clicks away from the home page. For clear navigation on your site, implement navigation that shows the hierarchy of your pages.
Optimize internal connections
Internal links are often underestimated, even though they influence important linking factors such as session duration, page views per session, etc. Internal links help crystallize the structure of a website, and the choice of internal linking technique lies in the type of business and content the website serves.
Additionally, text serves as another factor for search engines to help them better understand what the page is about. Pay attention to text diversity, link pages, suggest articles and actions at the end of blog posts, and track how key user behavior indicators improve in Google Analytics.