You also choose when the campaign will start and whether it will be active continuously or end on a specific day .
The setup continues by selecting the menu type . There are three options to choose from:
Automatic bidding – LinkedIn determines the bid price on behalf of the advertiser to help them get the most results (depending on the campaign objective – it can be clicks, impressions or conversions) and to use the entire budget as efficiently as possible.
Maximum CPC (cost-per-click) bidding – here the advertiser pays each time someone clicks on their ad. LinkedIn suggests a price range that will correspond to the budget and competition (the more competitors bidding on a similar campaign, the higher the bid price should be). This type of bidding is suitable for cases where the goal is to get more people to click on ads and websites, thus attracting new visitors.
Maximum CPM (cost per thousand impressions) bidding – in some cases, there is also the option to choose a certain amount to be charged after every 1000 users view the ad. This option is useful if the advertiser is trying to get their ad seen by as many people as possible.
Of course, before publishing the ad, it is also necessary to provide LinkedIn with the necessary payment information . ( Hootsuite , Hubspot , leadfeeder , WordStream , LinkedIn )
What not to forget after launching a campaign
A very important activity for an advertiser is to monitor the performance of an advertising campaign based on various metrics. LinkedIn provides both numbers and graphical representations. It can also segment information about audience engagement in a campaign by job title, industry, or other selected parameters. It also offers a large number of tools that allow for the collection of even more data and connections with other software systems.
When implementing a larger number of campaigns, some of them may be significantly more successful than others. Here, there is an option to pause one of the less successful ones , not to waste money on such campaigns unnecessarily and rather invest it in those that make more sense to achieve the desired results faster.
For less successful campaigns, you can change the text , accompanying image , or offer type . However, it is not recommended cash app database to do all of the above at once - it would then be impossible to discern which of these aspects was responsible for the weaker campaign performance.
every month whether it is still appropriate to target a specific audience or whether it would be worth expanding it with new personas or, conversely, removing some of them.
Once a campaign starts to attract more visitors to your website through clicks, it does not mean that each of them has the potential to become a paying customer (that this is quality traffic within the website). However, LinkedIn cannot handle this and other tools must be used, such as a contact form for sending a newsletter or e-book, which will appear to visitors after entering the website and can then be provided to the team and evaluated using CRM software (such as HubSpot or Salesforce). If advertising on the website does not bring the right visitors (for example, LinkedIn targets employees of large companies, but people from smaller ones come) and does not generate new customers, it is not a good idea to wait for a miracle and optimize the campaigns appropriately.