When comparing the remaining quarter

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Think about creating supporting content, including a mission statement, blog posts, compelling promotional offers, a competitive shipping and return policy – anything that drives home the point that your customers need services that only you can offer. Your content needs to encourage viewers to want to learn more about you and what you do. If you’re creating blog posts (which you should be), include a call to action for more in-depth content that prospects will need to join your email list to get to.

Calls to action on your pages are also extremely cambodia number data to focus on. If prospects aren’t sure what you’re offering, they’re less likely to convert. For this client, we changed the CTA text from “Shop Now” to “Get an Instant Quote” and right off the bat, it made a huge difference. We finished the experiment in about 11 days because it worked so well and the client was so happy.



A after the test was completed to the same period before the test began, we saw a 39% increase in quote submission requests, and a 132% increase in completed checkouts.

Continue to use white papers, guides, checklists, and templates, along with concise and clear copy related to UVP on your website and blog. These are your lead magnets to collect more customer emails in exchange for your offer.

Collect quality data.
Use qualitative data tools like Hotjar to find out where people are clicking, scrolling, or getting stuck on your website. You can create your own conversion funnel in Hotjar to see where customers are going. This will tell you which pages you need to improve.