Now the fruits of our PPC campaigns are ripening
Posted: Thu Feb 13, 2025 10:38 am
Before the harvest, it's time for SEO. The results of an SEO campaign can be visible within a few months, so it's key not to procrastinate. There are three main aspects associated with SEO: technical (Does our website work quickly and is it easy to use?), link (Are there any reputable sites that link to our website?), and content. In B2B, it is a fundamental mistake to create content according to your own preferences instead of what customers would be interested in. So all you have to do is find out what keywords they are searching for. Unlike PPC, for which the key part of the funnel is BOFU, it is recommended to invest the most (about 60%) in the TOFU part of SEO and combine it with MOFU. This means creating content that will be an attraction for new potential customers.
However, it is not enough for Internet users to just read the article. It should convince them and motivate them to take action. This is where MOFU comes into play. Too original articles without frequently searched keywords, however, will not be shown by the browser in higher positions in the search results. These can be useful later for those who reach the website in a different way. It is therefore important to understand what results the browser uses to answer user queries so that the content we have created appears as high as possible. An FAQ page with answers to frequently asked questions about the services and products offered can be a great way. If the browser notices that instagram database the website contains a lot of useful content related to the main topic it is dedicated to, it is more likely to place it higher in the search results. Some users may not even be interested in a specific product or service at first. They may only be looking for an answer to their question. They can also be led to make certain conversions.
Combining SEO and PPC
If an advertiser uses PPC, their ad will appear at the top of the search results. When PPC is combined with the advertiser's SEO efforts, it is possible that in addition to the ad at the top of the results page, the advertiser's website will also take up a place in the organic results below the ad. So if an Internet user skips the advertiser's ad, they will still likely reach the website thanks to its high placement in the organic results. Websites with a high position in the organic results are often considered very attractive by searchers - they give the impression that they offer reliable and high-quality products and services. By combining SEO and PPC, the advertiser has a higher chance of achieving their goals.
Keywords play an important role in SEO and PPC. They can contribute to the mutual support and assistance of both methods. If someone is just starting out in SEO, they can shorten the wait for results from their efforts in this method by "borrowing" keywords that have brought high profits from their PPC campaigns and using them to optimize their pages for better visibility in search results and higher traffic. Once the SEO results are shown, the successful keywords from here can be used in PPC campaigns. SEO and PPC also complement each other in that PPC helps create awareness of the product or service that the website offers, which can later lead to a higher influx of visitors coming to the website through organic search results.
However, it is not enough for Internet users to just read the article. It should convince them and motivate them to take action. This is where MOFU comes into play. Too original articles without frequently searched keywords, however, will not be shown by the browser in higher positions in the search results. These can be useful later for those who reach the website in a different way. It is therefore important to understand what results the browser uses to answer user queries so that the content we have created appears as high as possible. An FAQ page with answers to frequently asked questions about the services and products offered can be a great way. If the browser notices that instagram database the website contains a lot of useful content related to the main topic it is dedicated to, it is more likely to place it higher in the search results. Some users may not even be interested in a specific product or service at first. They may only be looking for an answer to their question. They can also be led to make certain conversions.
Combining SEO and PPC
If an advertiser uses PPC, their ad will appear at the top of the search results. When PPC is combined with the advertiser's SEO efforts, it is possible that in addition to the ad at the top of the results page, the advertiser's website will also take up a place in the organic results below the ad. So if an Internet user skips the advertiser's ad, they will still likely reach the website thanks to its high placement in the organic results. Websites with a high position in the organic results are often considered very attractive by searchers - they give the impression that they offer reliable and high-quality products and services. By combining SEO and PPC, the advertiser has a higher chance of achieving their goals.
Keywords play an important role in SEO and PPC. They can contribute to the mutual support and assistance of both methods. If someone is just starting out in SEO, they can shorten the wait for results from their efforts in this method by "borrowing" keywords that have brought high profits from their PPC campaigns and using them to optimize their pages for better visibility in search results and higher traffic. Once the SEO results are shown, the successful keywords from here can be used in PPC campaigns. SEO and PPC also complement each other in that PPC helps create awareness of the product or service that the website offers, which can later lead to a higher influx of visitors coming to the website through organic search results.