Are you sure that your marketing campaigns generate profit?

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This lead represents a fundamental resource that can be worked on later with marketing actions aimed at converting it into a customer or, for example, increasing the level of customer loyalty . FAQs, on the other hand, are left to their natural role, that of responding to the most obvious and immediate needs; with topics categorized based on the importance or frequency with which a given question is asked.


Managing a brand's reputation is a bit like walking on physician data a tightrope : a matter of delicate balances, a path to travel step by step, being careful not to fall down and with the aim of being the winner of this fascinating adventure. Yes, because the reputation of your brand is a delicate and precious affair, a universe that tells about you and only you, a value that you carry with you whatever you do, a wealth of experiences, emotions, human relationships, projects and even criticisms from which to learn and improve. The issue of brand reputation, its management and its consolidation, becomes even more complex and delicate in the era of the Web, in the time of constant exposure and freedom of expression.


Today we are all exposed to judgments, criticisms and approvals and we can all express what we think. This means two things: on the one hand, that there are enormous opportunities that you must learn to exploit and, on the other hand, that an error of judgment can also cost you dearly . This is why learning to manage brand reputation is fundamental and requires great attention. In this post I will suggest you how to do it, but first I will explain what Brand Reputation is. What is Brand Reputation? Brand reputation is that set of elements that communicate to others who you are, what you can do, what distinguishes you from competitors and what your strengths are.