Case study of a TikTok performance campaign with a PNO below 20%

[Mostafa044]

There have been many case studies written on the internet about Facebook advertising or Google Ads advertising , but there are not many that are about TikTok performance campaigns . That's why I thought it would be interesting to share one with you. This TikTok sales campaign case study will show you how we launched TikTok campaigns for an e-commerce client and managed to achieve a PNO below 20% in the first month.

TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .

Explanation of PNO: it is a Czech abbreviation used in panama phone number list performance and PPC advertising for Cost Share on Turnover (PNO). If you have a PNO of 20%, it means that you have invested, for example, CZK 10,000 in campaigns that brought you CZK 50,000. So CZK 10,000 is 20% of CZK 50,000. Mathematically, it would be expressed as follows: 10000 (cost) / 50000 (turnover) = 0.2 and now multiply it into a percentage: 0.2 * 100 = 20%.

Explanation of ROAS: it is an international abbreviation, so it is the same thing, but in reverse, and at the same time the result is not in percentages, but in multiples. ROAS stands for Return On Ad Spend (ROAS). If we take the same example as above, if we get a turnover from campaigns of 50,000 CZK and invest 10,000 CZK in them, the ROAS is 5. The mathematical example would look like this: 50000 (return, i.e. turnover) / 10000 (ad spend, i.e. advertising expenditure) = 5.