But you still have to keep in mind that people are not ready to buy at this stage

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You can very effectively reach users in this phase with targeted PPC ads in Google Ads and then engage them with quality, relevant and valuable content on your website . A well-developed company blog with relevant articles on the topic (comparative articles, glossary of terms, how-to guides) will work best in the THINK phase. However, you can also use other channels such as videos ( YouTube , social networks ), banners, social media posts (you might find Facebook , LinkedIn , TikTok or Twitter ads interesting ) or product search engines. And of course, search engine optimization , especially for keywords containing category names and phrases like "how to choose...".

Metrics suitable for THINK campaigns can be ad click-through rate (CTR), video view rate (VRT), number of pages visited per session, page scrolls up to 50%, or percentage of assisted conversions. If you would like to measure something more specific, you can set up micro-conversions to track, such as subscribing to your newsletter , registering on your website, or downloading a price list.

3. STDC phase: DO (do)
In this stage of STDC, you are targeting a very narrow senegal phone number list audience. People in the DO stage have already decided to buy the product or service and are deciding where to order it from . Your goal in this stage is to get potential customers to buy from us and make the entire purchase as easy as possible for them.

If you haven't underestimated the previous stages, your potential customers probably already know you from social media , your newsletter, and your company blog, they have a relationship with you, and they will automatically buy from you. If not, you have one last chance to convince them.

In the DO phase, PPC advertising is a very valuable helper . You can target PPC advertising to specific words that customers search for. You should target brand and product keywords , it is also a good idea to use Shopping Ads campaigns . Use the possibilities of remarketing and dynamic remarketing to target the audience from the website, including the part that did not complete the order. Link to a specific product page from your ads and also streamline the ordering process on your e-shop or website .