Generation XYZ: 8 tips for effectively reaching them in marketing communications

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You've probably heard the term Generation XYZ , but do you know what it really means? Today we'll take a closer look at it, especially from a marketing and advertising perspective .

Generation XYZ represents the three currently working and most economically active generations , which differ in their specificities. Each generation is strongly influenced by the time in which it grew up and lived. Each generation was surrounded by a different social , economic , political-legal , cultural and technological environment and was influenced by other contemporary events. This was of course reflected in the patterns of behavior, thinking and preferences of individual generations. If we want to communicate effectively in marketing, it is good to get acquainted with the specifics of each generation and discover what applies to it .

Each member of Generation XYZ grew up in different conditions, spain phone number list experienced different upbringings, and had different living standards due to different political and economic situations. If we want to effectively advertise to such a target group, we need to know all of these characteristics.
Generation XYZ are different in many aspects, good communication should reflect these aspects
Source: The Generation Guide – Millennials, Gen X, Y, Z and Baby Boomers | FourHooks

Generation XYZ Part One: Generation X
This is a generation born between 1961 and 1980, experienced the end of communism and the Cold War . Many members of this generation spent a lot of their free time outdoors, in the street environment, and returned to empty homes after school because both parents were fully occupied with their work. A large part comes from divorced or single-parent families. Generation X grew up without modern technology , many of them came into contact with computers only in college or at work. They represent a break between the two dominant generations. On the one hand, they read newspapers, watch television, and on the other, they spend a lot of time on Facebook .