LSI and Rankbrain combined in your search engine

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How LSI works in practice
It's clear to you that repetition doesn't work anywhere, right? The truth is that there is no magic formula for content production.

LSI and all its semantics made one thing very clear: quality texts are the ones that will generate results. And you have to be very creative.

The good news is that Google itself offers some help. The post about how Neil Patel helped lawyer data the Content Marketing blog (in the Portuguese version take off can bring you some good insights.

Since there is no miracle, but there are good ideas, here are some tips that may inspire you:

Evaluate your titles and subtitles. H1 and H2 remain our friends in positioning.
Use Google itself to help you develop the semantic field.
Produce original content. Always. More and more every day.
Develop your guidelines and strategies with that in mind.
Tools like Yoast are welcome. But they should not, in any way, be your guiding light for production. Take a look at how to use Yoast in the best way !
Look for other sources for keyword development. Forums, social networks. Understand what people are talking about and how the language is being used.
Everyone loves synonyms. Content producers, readers and Google alike. But you can't be too careful with black hat SEO . By avoiding overusing one keyword, you may be overusing others.
Have your strategies, but remember what Sausurre discovered in his semantic studies: language is natural.

Pushing too hard to satisfy SEO parameters is the opposite of what Google expects from content productions. The tool wants to read good texts for humans. And that's great for everyone!


Google has over 6 billion hits per day, so even if your text is beautiful and creative, you can't just take that into account.

Searching for "pizzeria" results in "pizza" in the answer box, and also brings up Maps. That's LSI and Rankbrain working nicely in your life.