Online video advertising: 8 tips for success
Posted: Sun Feb 16, 2025 4:33 am
Video, the strongest trend in online advertising today . Include it in your marketing mix !Video advertising in the online environment has experienced a complete boom in recent years. YouTube, TikTok and other video-oriented channels and social networks are experiencing unprecedented popularity, and the share of video in the total volume of online advertising is constantly growing. So let's take a look at what video advertising currently holds in the field of online advertising , where it is heading, and why you should definitely include it in your marketing strategy .
Video advertising is an incredibly powerful online advertising format. Why? Because it can convey far more information and emotion than a traditional image banner.
Video advertising is undoubtedly on the rise, thanks to the spread of smartphones in recent years.
TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .
Video advertising and its segment in the online environment is constantly growing
First, let's summarize the facts and look at some market figures. In the last year, video advertising has played a crucial role in the online environment due to COVID-19 . During the pandemic, traffic to content thailand phone number list and video websites increased by tens of percent. The strongest player on the Czech market, Seznam.cz , reports that the number of video views on the video portal increased by a full 50% in connection with the pandemic , and the total space for video advertising on their websites increased by 30%.
Data from the AdMonitoring project also shows progressive growth. Their latest research shows that investment in video ads increased by a full 16% year-on-year between January and September.
The most important international platforms within online video advertising are YouTube, TikTok, Instagram, Instagram TV, Facebook, Facebook live and Snapchat.
Video advertising is an incredibly powerful online advertising format. Why? Because it can convey far more information and emotion than a traditional image banner.
Video advertising is undoubtedly on the rise, thanks to the spread of smartphones in recent years.
TIP : If you are interested in how to sell out warehouses using Facebook, Instagram and Google Ads advertising with a CRO below 15% (as our client did), you can find a case study here .
Video advertising and its segment in the online environment is constantly growing
First, let's summarize the facts and look at some market figures. In the last year, video advertising has played a crucial role in the online environment due to COVID-19 . During the pandemic, traffic to content thailand phone number list and video websites increased by tens of percent. The strongest player on the Czech market, Seznam.cz , reports that the number of video views on the video portal increased by a full 50% in connection with the pandemic , and the total space for video advertising on their websites increased by 30%.
Data from the AdMonitoring project also shows progressive growth. Their latest research shows that investment in video ads increased by a full 16% year-on-year between January and September.
The most important international platforms within online video advertising are YouTube, TikTok, Instagram, Instagram TV, Facebook, Facebook live and Snapchat.