Live has indeed evolved
Posted: Sun Feb 16, 2025 4:34 am
This brings fans closer than ever to influencers and celebrities. This feeling of intimacy creates a special bond : users can exercise at the same time as a fitness star, follow their routine live, listen to their idol sing, cook at the same time as their favorite chef, ask questions and get a live answer, be part of a conversation between two or more celebrities, etc. They can therefore live a more personalized relationship and experience than ever before.
During the lockdown, the use of Instagram The nurse database service, which was mainly a communication channel for influencers, has gradually been used by artists or athletes to create moments of conviviality with their fans in particular. For example: tennis players Stan Wawrinka and Benoit Paire have started to organize virtual aperitifs .
Yoga class given live on Instagram Live on April 4. Philippe Lopez/AFP
At the same time, the nature of the content has evolved to adapt to needs and create daily routines for confined users : playing sports, getting away from it all, meditating, laughing, etc. On average, broadcast times have increased for an audience with more time in confinement.
During the lockdown, the use of Instagram The nurse database service, which was mainly a communication channel for influencers, has gradually been used by artists or athletes to create moments of conviviality with their fans in particular. For example: tennis players Stan Wawrinka and Benoit Paire have started to organize virtual aperitifs .
Yoga class given live on Instagram Live on April 4. Philippe Lopez/AFP
At the same time, the nature of the content has evolved to adapt to needs and create daily routines for confined users : playing sports, getting away from it all, meditating, laughing, etc. On average, broadcast times have increased for an audience with more time in confinement.