New formats using internet codes are being broadcast on television.
Posted: Sun Feb 16, 2025 4:54 am
“The video selfie has become part of the grammar of television with the lockdown,” says Laurence Allard.
Internet formats on TV
With the lockdown, the French have never watched so much television (4 hours and 29 minutes on average in front of the small screen, or 44 minutes more than last year according to Médiamétrie).
The news, in particular, is a ratings hit. Every line database lunchtime, Jean-Pierre Pernault presents his “13 heures à la maison” on TF1 directly from his living room.
Almost every evening, France 2's news program includes the embodied formats of Julien Pain's digital team from l' instant module . (France Info)
" This equality of conditions creates a strong bond of identification between journalists and their audience " analyses Laurence Allard.
"Tous en Cuisine", hosted by Cyril Lignac on M6 and on Instagram, allows you to attend a daily live cooking class. A format that allowed the channel to record a score of 2.5 million viewers on April 13.
Internet formats on TV
With the lockdown, the French have never watched so much television (4 hours and 29 minutes on average in front of the small screen, or 44 minutes more than last year according to Médiamétrie).
The news, in particular, is a ratings hit. Every line database lunchtime, Jean-Pierre Pernault presents his “13 heures à la maison” on TF1 directly from his living room.
Almost every evening, France 2's news program includes the embodied formats of Julien Pain's digital team from l' instant module . (France Info)
" This equality of conditions creates a strong bond of identification between journalists and their audience " analyses Laurence Allard.
"Tous en Cuisine", hosted by Cyril Lignac on M6 and on Instagram, allows you to attend a daily live cooking class. A format that allowed the channel to record a score of 2.5 million viewers on April 13.