Marketers with sophisticated social presences and ecommerce managers need to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Product launches no longer take place solely in the physical space. The digital one is just as, if not more, important.
Let’s take a look at the top ecommerce trends you home owner data need to know about in 2023:
Social commerce continues to grow and evolve
Personalization is a preferred shopping experience
Artificial Intelligence will help brands learn more about shoppers
Zero-party data and privacy are on consumers’ minds
AR and VR enhance online shopping experiences
A rise in voice search
Businesses focus on optimizing for conversion
Subscriptions help retain loyal customers
Consumers are choosing brands that align with their beliefs
Consumers are increasingly mindful of sustainability
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