That means that any effort that costs less than R$53,000 per month would already bring us profit. And producing this article, perfecting it, optimizing it for SEO and taking actions to convert visitors into customers, despite being a laborious task, has certainly cost less than that.
In May 2015, our article reached the first position for the search "digital marketing". From there, band data we already had a good volume of hits, and the next challenge was to monetize those visitors. That is, collect contact information and invest in lead generation and lead nurturing .
We have a few different strategies to convert a visitor to our blog post into a lead, meaning someone we have at least the email information to contact.
Initial offer
Our blog post lead generation strategy starts with a pop-up. When someone visits the Content Marketing blog for the first time, they are greeted with an offer for one of our most popular freebies, the Organic Traffic Secrets guide, via a full-screen pop-up that reads: "We increased organic traffic to this blog by 1,772% in just 12 months! We're going to teach you how to achieve the same result."
From Visitors to Customers: Part 1 — Lead Generation
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