3. Select your metrics and the network you want to test
Posted: Sun Feb 16, 2025 5:03 am
Different content types with various captions
Same content type but different days/times and platforms to see which resonates the most, like Instagram vs. TikTok
Sprout’s social team conducted several multivariable tests to help develop our TikTok marketing strategy, as you’re about to read in the next step.
Establish the key metric you want to measure successful content against. This can include impressions, traffic to a particular page such as your brand’s website or a gated resource, and engagement metrics ig data (Think: likes, clicks, comments or shares).
The channel you choose to conduct your experiment will depend on what you’re testing and the social media network you use the most to post that kind of content. Use your network-specific data to inform this decision. Read some of Sprout’s Insights resources to learn which content types perform the best on which platforms.
Smart steps for content development
1 video, 47 uses: Maximizing your Instagram content
Sponsored posts: How to create effective sponsored content
When our social team started testing TikTok, the main goal was to increase awareness among our target audiences. Accordingly, we selected impressions, video views, profile views and audience growth as key performance indicators.
Same content type but different days/times and platforms to see which resonates the most, like Instagram vs. TikTok
Sprout’s social team conducted several multivariable tests to help develop our TikTok marketing strategy, as you’re about to read in the next step.
Establish the key metric you want to measure successful content against. This can include impressions, traffic to a particular page such as your brand’s website or a gated resource, and engagement metrics ig data (Think: likes, clicks, comments or shares).
The channel you choose to conduct your experiment will depend on what you’re testing and the social media network you use the most to post that kind of content. Use your network-specific data to inform this decision. Read some of Sprout’s Insights resources to learn which content types perform the best on which platforms.
Smart steps for content development
1 video, 47 uses: Maximizing your Instagram content
Sponsored posts: How to create effective sponsored content
When our social team started testing TikTok, the main goal was to increase awareness among our target audiences. Accordingly, we selected impressions, video views, profile views and audience growth as key performance indicators.