Communication between teams

[sumonasumonakha.t]

It is of no use for a department head to create a glossary, hand it out to everyone and say that all departments now speak the same language.

The day-to-day life of marketing and sales departments is extremely dynamic and the exchange of information must be constant, so that learning always takes place.

For Ventarketing to be well implemented, there must be structured and constant communication botim data between the two teams to exchange information.

Finally, how will the marketing team know that the leads sent are good or if the campaigns are working? Or on the other hand, how will the sales team be able to prepare for any specific action by the marketing team?

Create frequent meetings between teams (I suggest at least weekly) to share information, use some communication software — like Slack , for example — and always encourage members of both departments to get up from their chairs and go clarify their doubts with other coworkers.

This exchange of information will naturally lead to more efficient processes, more informed decisions, and will also reduce the number of isolated groups at the company's end-of-year party.