The choice between Inbound and Outbound
Posted: Sun Feb 16, 2025 5:08 am
Rejection of potential clients
One of the biggest questions that Outbound professionals have is: "How do you capture a person's attention and make them respond to your stimuli?"
Reaching a large portion of the population became relatively easy with the expansion of the Internet, so people ended up bombarded with tons of calls, emails and all kinds of propaganda.
To protect ourselves from this "attack", we resort to ad-blocking plugins on the Internet, as well business owner data as email filters and applications to reject calls. In other words, your communication is rejected by many before it is even noticed.
Of course, the more assertive the profiles of your smart leads are, the easier it will be to create segmented and personalized communication.
But gathering this information also requires some resources, such as time and money. That is why Outbound is not always recommended, as we will explain below.
To help you understand which strategy is ideal for your case, we are going to use the analogy of the red ocean and the blue ocean.
If you are in a highly competitive market on the Internet, with an intense fight for the top spot on Google, you are in a red ocean. However, if your market is still very new and you are very good at ranking, you are in a blue ocean.
One of the biggest questions that Outbound professionals have is: "How do you capture a person's attention and make them respond to your stimuli?"
Reaching a large portion of the population became relatively easy with the expansion of the Internet, so people ended up bombarded with tons of calls, emails and all kinds of propaganda.
To protect ourselves from this "attack", we resort to ad-blocking plugins on the Internet, as well business owner data as email filters and applications to reject calls. In other words, your communication is rejected by many before it is even noticed.
Of course, the more assertive the profiles of your smart leads are, the easier it will be to create segmented and personalized communication.
But gathering this information also requires some resources, such as time and money. That is why Outbound is not always recommended, as we will explain below.
To help you understand which strategy is ideal for your case, we are going to use the analogy of the red ocean and the blue ocean.
If you are in a highly competitive market on the Internet, with an intense fight for the top spot on Google, you are in a red ocean. However, if your market is still very new and you are very good at ranking, you are in a blue ocean.