Twitter advertising: how to do it in 2024

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Twitter is one of the most widely used social networks in the world. It was founded in 2006 by American Jack Dorsey . Twitter is a microblogging platform that allows users to send and read posts sent by other users, known as tweets. Tweets are text posts of up to 280 characters long (until 2017, it was only 140 characters). Thanks to its conciseness, Twitter has gained popularity mainly among politicians and journalists , who initially used it for so-called flash news. In 2014, advertising was enabled on Twitter and Twitter advertising was launched .

Today, Twitter has 326 million monthly active users worldwide , who post around 500 million tweets daily. This social network is most popular in the USA , Brazil , Japan and Mexico . In the Czech Republic, it is nowhere near as popular as Facebook (more than half of Internet users use Facebook here, while Twitter is only used by about 4% - around 400 thousand people), but it is still not advisable to write off this channel of communication with potential customers right away.

Twitter advertising can do something for your brand, your product, austria phone number list by reaching your target group (if they are on this network) from a slightly different perspective than, for example, Instagram or Facebook advertising.
Twitter advertising has its place in marketing communications
At first glance, advertising on Twitter may seem daunting. If you're wondering if it's worth setting up a business profile on Twitter and investing time in it, this article should answer your questions. What options does Twitter advertising offer for businesses that want to advertise there?

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Twitter advertising: its possibilities
The basic format for a Twitter ad is a promoted tweet . Promoted tweets look like any other tweet, and users can like, share, and comment on them. The only distinguishing feature is a small icon and caption below the tweet that identifies it as an ad (see examples from Alza and Reflex below). A promoted tweet can appear to users on their home timeline , on relevant profiles , or in search results , whether it's a regular search or a trending post.