TikTok advertising in 2024: a great choice or a money-grubbing one?

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Let's start by summarizing what TikTok advertising (sometimes also incorrectly referred to as Tik Tok, commonly abbreviated as TT) actually is. In principle, it's nothing we haven't seen many times before in other forms. Basically, it's one of the other social apps for mobile phones - you can download it on all major mobile platforms - Android, iOS and iPadOS, where you can effectively target your advertising to users who use this app.

TIP : If you're interested in how to achieve a CRO (cost-to-revenue ratio) below 20% with performance TikTok advertising (5x return on ad investment), you can find the TikTok case study here .

Similar to Instagram, you can access a large part of TikTok's content in a limited form via a web browser on your computer, for example at this link to the Discover section. Unlike Facebook and Twitter , belgium phone number list where the content consists of texts, images and videos, or Instagram , where the content consists of images and videos, you won't find anything other than videos on TikTok. This is where it most resembles YouTube . However, this is probably where all the similarities end.

Let's see together whether this platform is perfect for you or if it's a waste of money and time. Let's go!

Historical window
The application itself does not have a particularly long history. It appeared on the market in 2016 and its origins can be found in China. Its predecessor was Musical.ly. The name was therefore somewhat less universal (it is not exactly the easiest to expand when you have “music” in the name, which is why the creators probably resorted to renaming it – it is nothing that we would not encounter on the Czech market, for example, let's think of Notino and its original name Parfums.cz).