Here are two steps to consider:
This is how you’ll see who in your company is interested in getting involved with social videos.
Start testing the waters with your team—chime them in Slack, send out a survey or ask in a meeting. Then, expand this to other teams across your organization.
Pro tip: Inform team leaders ahead of time just so they investor data know the ask is coming. They might also be able to provide you names of their team content aficionados.
2: A communication strategy to gather content
When it’s time to ask someone to create a video, consider your process. How will you reach out to kick off the project, and how will you share resources to empower your talent?
Anthony Yepez let us into his team’s outreach strategy: “We typically reach out via direct message. If they’re interested, we’ll go over the brief via email or phone. We either have them film with our direction provided or, if they’re local to our headquarters or near our remote team members, we film the content ourselves.”
4. Establish a team of “internal influencers”
As you start working with more talent, identify who you can go to to create quality, reliable content.
For example, at Shedd Aquarium I had a go-to list of “in-house influencers” I knew I could tap for quick, stellar content.