Depending on your advertising objective, you can define the following time periods for attribution:
Clicks: 1, 7, 14 and 28 days
Views: Off, 1 and 7 days
Tiktok - Brand Safety & Inventory Filter
But the attribution windows aren't the end of it. Tiktok has also added new Brand Safety & Inventory filters, which are designed to offer advertisers greater security for their brands.
Depending on the content, you can now filter by the following levels:
Floor Content: Content that violates the Tiktok Community Guidelines, Terms of Service and/or Intellectual Property Policy
High Risk Content: glorification or baseless depiction of topics harmful to minors
Medium Risk Content: Fictional or entertaining depiction of adult topics
Low Risk Content: Educational presentation of adult topics
Regarding inventory types, you have the following options:
Full Inventory: “Floor” content and some “high risk” content are excluded
Standard Inventory: “Floor” and “High Risk” content is excluded
Limited Inventory: all risk levels (from “Floor” to “Low Risk”) are excluded
Pinterest - Idea Pin Ads
With Pinterest you can now also advertise with cayman islands phone number list the well-known Story Ads from Facebook & Instagram. This new advertising format is called:
Idea Pin Ads.
With the help of videos and images, brands can present their own products with creative ideas and inspire users. In addition to the visuals, advertisers can also specify informative resources that users can see. or lists of ingredients or products shown in the visuals.
Pinterest Idea Pins
Facebook - Home & Feeds Tab
There will be a change in the layout of Facebook in the near future: Posts from friends, groups and pages will soon no longer be available via the Home tab, but only via the Feeds tab. The Home tab, on the other hand, will be dedicated exclusively to discoveries, i.e. posts that may be of interest to users - based on usage behavior such as videos or reels.
What impact does this change have on advertisers?
The Home tab, where users learn about new things – including new products and companies – may be less interesting for users in the future.