Online marketing for doctors, pharmaceutical companies or online pharmacies is more strictly regulated in Germany than many other industries. This is because the protection of patients and the healthcare system is a top priority for Google. The search engine provider has summarized its guidelines in this regard under (YMYL; in English "Your money or your life"). Areas that affect the health of users, among other things, fall under these quality guidelines, which have been regularly updated by Google since publication. Find out how online marketing can still work for the healthcare industry and what needs to be taken into account - read now!
Contents
What role does the Medicines Advertising Act play?
Dr. Google: Searching for Health Information on the Internet
How can online marketing work in the healthcare industry?
Our conclusion: Successful online advertising in the pharmaceutical industry<
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Google is often tight-lipped about revealing bulgaria phone number list information about the search engine's algorithm or ranking factors . By chance, information about how it handles content from the financial and healthcare sectors came to light in 2015, and Google published its Search Quality Evaluator Guidelines in the same year . One of the three focus points deals with the YMYL principle. This refers to all information on the Internet that can directly affect the happiness, health, security or financial stability of users .
In its guideline, Google lists the affected offers from the YMYL area:
News and current events
Civics, government and law
Finance
shopping
Health and safety
Groups of people
Other