BUYER PERSONA – THE “FACE” OF OUR TARGET GROUP
Even though knowledge of the target group already takes us a long way, we go one step further with the development of buyer personas in marketing: The persona represents an entire target group. He or she represents an ideal customer and has all the typical characteristics of the selected target group . Targeted personas are based on the analysis of existing customers in combination with the results of market research. In addition, we know not only the but also the when we take a closer look at people's needs. Based on this, we also know that environmental protection is important to Bettina Example and that she therefore often leaves the car at home and uses public transport instead.
With the help of buyer personas, we can not only reach interested parties even better in marketing . Personas can also help our customers to
target group in order to successfully sell their products bahrain phone number list or services. Since the market is highly competitive in many industries, potential target groups will only pay attention to our content if it
offers added value . Because we have dealt so extensively with the recipients of our messages during the target group analysis, it is easier for us to identify their needs, concerns and wishes. .
SPECIAL CASE B2B: BUYER PERSONAS FOR BUSINESS CUSTOMERS
In general, a target group analysis for our B2B customers does not differ significantly from that for customers who offer products and services for the B2C segment. However, there is one important point to consider: When addressing target groups in the B2B sector, the
Interested parties do not automatically also know the decision-makers . For example, if you sell computer hardware to business customers, the company's IT representative may find out about your offer. However, whether the hardware is purchased from you or not is often ultimately decided by management. To be prepared for this case, you should ask yourself the following questions when conducting the B2B target group analysis: