Meta Ads: Interactions objective

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In this slide taken from LIVE with Matteo Mangili, we show you in a white circle three audience segments with the objective Conversion, Video Views and Traffic. Each objective that we choose goes to take a slice of the audience different from our target audience, therefore based on the objective we show the ad to different people .If your objective is to sell, but in reality you go to hit people inclined to generate traffic, that is to visit a site, a blog, it is normal that there are no sales.



The Interactions objective allows you to find people who lawyer data might interact with your business, with the content you publish or send you a message on Instagram, Messenger or WhatsApp.
interesting objective is always under the Interactions heading, "Video views" . It can be used to show a nice video, because - let's remember - videos are increasingly present in our lives and much more impactful than images.

The video also allows you to remarket on the percentage of views of the video. For example, if you show a one-minute video and you want to hit people who have seen 25 – 50 - 75% of the video you can do it. Obviously the more the person watches the video the more they will be targeted and potentially interested in your product or service.