Content marketing: why to focus on it and its trends in 2024

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There is a lot of content on the internet. Anyone can start a blog, write for third-party media, or be a YouTuber these days. But content is often created impulsively, without a well-thought-out strategy or publishing plan.

We use platforms that are no longer relevant and we may not know much about the new ones. So let's take a look at what's hot in content marketing this year.

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What is content marketing?
There are many definitions across the internet, and many of them croatia phone number list differ greatly in their understanding and explanation of content marketing. Personally, I like the definition on Copyblogger the most :

"Content marketing means creating free and regular high-quality content that your audience will share and will either be useful or entertaining for them. Quality content will attract some of them and they will start to take a closer look at your business. They can then become customers. And if you set up the processes well and the customers are satisfied, the customers will become returning clients. Thanks to the fact that you publish quality educational content, customers trust you, like you and want to do business with you themselves."

In my opinion, this is a very apt definition for content marketing, and I would therefore recommend that you stick to it.

When it comes to online advertising and online marketing, it's important to remember that not everything should revolve around sales. Branding is also an important part. Content marketing can help in both of these areas.