Want to use QR codes for your business, but aren't sure where to start?
QR codes are a powerful marketing tool that can integrate your online and offline channels and help you implement an omnichannel marketing strategy . However, many marketers are new to the world of QR codes and can find it challenging to unlock the true potential of QR codes.
If you are one of them, you are in the right place. Here are five proven QR code marketing strategies that work like a charm.
Increase website traffic with a QR code URL
Your website is the window to your business. Keep it fresh, keep it exciting.
— Jay Conrad Levinson, business author
A website is a vital asset for any business in this digital age. It helps you build a solid brand image, inform customers, and nurse database generate qualified leads. But with around 1.7 billion websites out there (that’s one website for every seven people), ranking in search engines and getting traffic is harder than ever.
QR code on the brochure
QR codes can help you drive traffic to your website without investing time and money in search engine optimization (SEO). You can create a QR code URL for your website and print it on traditional advertising such as newspaper ads, billboards, signs, and brochures. Users can scan the QR code to get to your website, learn about your business, and engage with your brand.
2. Generate leads using a landing page QR code
It’s not enough to drive people to your website – you need to convert them into qualified leads and ultimately customers. You can use QR codes to get people to your landing page and generate leads. Create a landing page QR code to direct people directly to your landing page.
QRCodeChimp allows you to create a landing page QR code in two ways:
Using the landing page URL path
Using the landing page HTML code
Include the landing page QR code in your print ads, TV commercials, brochures, etc. to streamline your lead generation efforts.
3. Share contact information using a QR code on your business card
If you're a sales or marketing representative or someone who frequently meets with customers, you probably share your contact information with several people. And if you're using business cards to do so, you're missing out on a lot of promising leads.