Rich Pins
Rich Pins offer more information to you as a marketer, and to your audience.
They pull information from your website into Pins—for example, if the price of a product changes on your website, it changes in the Rich Pin as well. To use them, you’ll need to apply for them and to add a code to your website.
There are three types of Rich Pins you can use: loan data recipe Rich Pins, article Pins and product Pins.
A screenshot of a Rich Pin from Allrecipes Pinterest account containing a full recipe for a pork skewer dish.
Track trends
It’s always ideal to stay ahead of trends and adopt them early. Enter Pinterest Trends dashboard.
At the time this article was updated, Summer nails, festival, home outdoor and summer outfits 2023 were all in the top 7 trends—invaluable information to inform seasonal campaigns. Keeping track of what keywords people are searching for more, or less, is crucial for creating proactive content that taps into what audiences are looking for. This is also helpful for shaping what keywords you include in your topics and Pins.
A screenshot of Pinterest's trend page where the top trends in the US for the month are listed.
Marketing on Pinterest doesn’t mean you need a paid strategy. But investing in Pinterest ads is a way to boost brand awareness as you grow on the platform.
Pinterest advertising also brings more bang for your buck. According to Pinterest, brands see about 2.3x more efficient cost per conversion on Pinterest compared to other social platforms.